How DMEXBar Shapes Programmatic Advertising: Expert Insights

DMEXBar Networking Strategies: How to Make the Most of the Event

Plan: Review the agenda and speaker list; pick 8–12 people or sessions you most want to connect with.
Research: Briefly read each target’s company profile and recent work; note 2 conversation openers per person (e.g., recent talk, product, trend).
Schedule: Book 3–4 meetings in advance (1:1s or small groups) and leave open slots for serendipity.
Materials: Bring 20–30 business cards or a digital contact method (QR/vCard), a concise 20–30 second intro (elevator pitch), and a one-page one-liner about what you offer.
Goals: Set 2 measurable goals (e.g., 5 qualified leads, 3 follow-ups scheduled).

Early Arrival: Get to sessions 10–15 minutes early to meet other attendees before talks start.
Quality Over Quantity: Aim for 10–15 meaningful conversations rather than mass collecting contacts.
Active Listening: Ask open questions, take a quick note after each conversation, and repeat one key point back to confirm.
Session Networking: Use Q&A to introduce yourself succinctly; reference the speaker or panel topic to start post-session chats.
Exhibitor Approach: Visit booths with a clear objective (learn, demo, or evaluate partnership) and ask for a next-step contact.
Social & Evening Events: Attend mixers—arrive early, join groups of 3–5, and use “who else should I meet?” to expand introductions.

Immediate Follow-up (within 48 hours): Send personalized messages referencing the conversation, include a clear next step (call, intro, resource).
Organize Contacts: Log notes and categorize contacts (lead, partner, info-only) and set follow-up reminders.
Share Value: Send one useful resource per contact (deck, article, intro) rather than a generic thank-you.
Nurture Plan: For leads, schedule a 2-week and 6-week follow-up cadence; for partners, propose a scoped pilot or meeting agenda.

Micro-Events: Host a 30–45 minute roundtable or coffee meet-up to attract like-minded attendees.
Personalized Swag: Give useful, brand-relevant items with a QR linking to a tailored landing page or calendar.
Content Hooks: Offer a quick 1-page market insight or benchmark to start meaningful conversations.
Intro Requests: Ask organizers or mutual contacts for warm intros to high-value attendees.

Keep interactions concise, purposeful, and value-first — that’s how you turn short event conversations into long-term relationships.